Challenge
To grow national and international connections while deepening local ties
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Now in our third year with The R&A, our 2025 AIG Women’s Open brief was clear: push beyond Wales to grow national and international connections with media, talent, and creators, while deepening local ties. We set out to partner with inclusive platforms to broaden representation and audience diversity, amplify the personalities and players embodying the spirit of women’s golf, spotlight The R&A’s fan-first initiatives, and position the championships as the biggest women’s sporting event ever staged in Wales.
How
We turned every moment with talent into content gold
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We turned every moment with talent into content gold, fueling coverage across traditional press, digital publishers, and creator platforms. From regional heroes to championship icons, we crafted narratives that resonated locally, nationally, and globally. Precision outreach to trade, industry, and influencer networks sparked fan engagement and amplified the game’s biggest voices. The R&A’s own channels became a powerhouse, with editorial amplification driving mass awareness through championship week and beyond.
Results
Our multi-faceted approach delivered headline-making impact: national and regional coverage across top broadcasters, print, and digital outlets, paired with must-see influencer content that connected with fresh, diverse audiences and kept the AIG Women’s Open firmly in the spotlight.
300+ pieces of coverage
reaching almost 300 million throughout the campaign
47,000 tickets sold
smashing championship targets.