Case Study

Table Manners

Promoting the award-winning podcast with Jessie & Lennie Ware

Challenge

Showcasing Jessie and Lennie’s personalities and relationship

DawBell has led publicity for the award-winning podcast Table Manners for 8 years, providing weekly PR for each episode. We’ve supported live recording at Edinburgh Fringe and two sold-out London Palladium shows, alongside driving national and lifestyle coverage that showcases Jessie and Lennie’s personalities and relationship.

How

Food based storytelling with continual engagement

With Series 18 launching Autumn 2025, our strategy centres on creative, food-led storytelling, tastemaker engagement, and standout moments across social, editorial and podcast platforms. Each week, we seed standout quotes from episodes to targeted media, tapping not just into the loyal Table Manners fan base but also the audiences of our guests, ensuring maximum reach and cultural relevance.

Jessie and Lennie are a magnetic duo, combining sharp humour, rich anecdotes and effortless sass. With each series, we secure high-impact profile pieces and work with social led titles to create video content helping us reach and resonate with a wide demographic.

Previous guests on the podcast include -Selena Gomez & Benny Blanco,Robert De Niro, Dolly Parton, Cher, Sir Paul McCartney, Baz Luhrmann, P!nk, Princess Eugenie, Ed Sheeran, David Schwimmer, Sir Keir Starmer, Shania Twain, Florence Pugh, Elizabeth Olsen, Dua Lipa, Dan Levy, and many, many more.

Results

One of the UKs most listened to podcast

Highlights include digital cover of Time Out, cover features in Observer Food Monthly and You Magazine, winning Best Podcast at the NME Awards, plus interviews with The Guardian, Stylist, Metro, Radio Times and The Telegraph.

Regularly the

#1 Podcast Globally

Achieved

100m social reach

across the most recent series

The podcast has surpassed

62 million downloads worldwide