Challenge
Amplifying PadelStars
Amplify the presence of padel operator, PadelStars among national, regional and lifestyle media, as the business entered a period of expansion, and deliver media coverage that drives transformational business impact.
How
Leveraging the popularity of padel to position PadelStars as the leaders in the sport
Harness and utilise the growing popularity of padel across the country with impactful storytelling to position PadelStars as a leading presence within the UK’s fastest growing sport.
Conduct a series of media and influencer visits across PadelStars network of centres.
Commission tactical research stories to bring the brand promise of ‘The Happiest Sport’ to life among national press.
Results
We secured impactful coverage across top-tier outlets, including BBC Sport, Men’s Fitness, Daily Mirror, Daily Star, and Women’s Fitness. Our coverage reached more than two million people in just four months, whilst bolstering the brand’s visibility and appeal.
As a result of our work PadelStars received direct enquiries from regional partners looking to build Padel centres in their area leading to the creation of some of their biggest sites as PadelStars footprint continues to expand.
2M+
people reached in four months