Challenge
Highlight the festival's unique selling points in a saturated market and drive ticket sales
Manage the PR campaign for the 2024 Isle of Wight Festival - our 11th year working on the event, having first partnered in 2015. highlight their festival's unique selling points and drive ticket sales in a saturated market while being mindful of the cost of living issues affecting the audience. Focus on targeting the London market by emphasising the ease of travel from the city.
How
Coverage across mainstream national and regional titles
Ensuring coverage is placed across mainstream national and regional titles, as well as specialist music and culture outlets, while leaning on the festival's rich musical heritage and its ability to attract major headline acts. Specifically target the London market through the Evening Standard, securing news coverage, festival guides, and reviews. Highlight the festival’s accessible ticket pricing and payment plans, which offer strong value compared to other events. Announce and promote the festival’s commitment to sustainability through green initiatives, showcasing both innovation and eco-consciousness.
Results
National reviews (Evening Standard, Daily Telegraph) Sustainability initiative covered by national/regional press (The Guardian, Metro, Mirror) plus industry trade outlets (IQ) 1.1k pieces of coverage across print, online and broadcast
Reached the objective of selling out the festival
1.1k
pieces of coverage across print, online and broadcast