Challenge
How Casio's keyboard can positively affect those living with dementia
Launch Casio’s research on how keyboard music can positively impact people living with dementia - with the dual aim of increasing report downloads and raising awareness of music therapy’s value to ultimately support sales.
How
Ensuring highest media interest through key data, emotive case studies, celebrities and influencers
We identified standout data from the research to headline the campaign and launched during World Alzheimer’s Month to capitalise on media interest. Emotive case studies were used to drive human interest stories, while social buzz was supported by celebrity advocates and relevant influencers.
Results
30% increase in web traffic
71% uplift in keyboard sales
152 pieces of coverage across broadcast, national, regional and care media
Celebrity and influencer advocacy
30%
increase in web traffic
71%
uplift in keyboard sales
152
pieces of coverage across broadcast, national, regional and care media