Challenge
Positioning The BRIT Awards as the biggest night in the UK music
To position The BRIT Awards as the biggest night in UK music and a must-watch national TV moment; sustain momentum across the campaign through announcements, features and editorial; promote key aspects of the event including the BRITs Week gigs; drive awareness and connection with a younger audience.
How
High-profile PR campaign which cuts across mainstream media
DawBell has managed PR and publicity for The BRIT Awards for 14 years, hired by the BPI to promote the event and TV broadcast. We work closely with major and indie labels, artist teams, management, stakeholders, digital and broadcast partners, sponsors and charity partners to deliver an annual high-profile PR campaign across mainstream, music and culture media, as well as trade/B2B.This includes announcing the host, trophy designer, shortlists, new award categories, and managing red carpet and onsite media.
Results
16.8k media items (+3% on previous year)
4.6 Billion OTS
Sentiment of print media coverage +3% compared to 2024
More headline coverage on the Top 40 websites, including The Independent, Mirror, Radio Times, The Sun, Metro, NME and Esquire
Over 100 pages of newspaper and magazine coverage in 2025, a rise of +20% on last year.
16.8k
media items
4.6B
OTS
100+
pages of newspaper and magazine coverage in 2025