Challenge
Repositioning Silverstone as a 365 days a year entertainment venue known for its action both on and off the track.
Since 2022, we’ve been at the heart of Silverstone’s evolution, transforming one of motorsport’s most iconic venues into ayear-round powerhouse of entertainment.
Repositioning Silverstone as a 365 days a year entertainmentvenue known for its action both on and off the track.
How
Leverage Silverstone’s entertainment offering and DawBell’s vast network of music and showbiz media contacts to secure high-impact media placements across music, sport, business, and lifestyle outlets to reshape the narrative around Silverstone’s world-class action on and off the track.
Results
Since 2022, our work has ensured the venue shines on a global stage with legacy media and resonates with digital natives through social publishers. Think NME, The Face, The i, MailOnline, The News Movement, Sport Bible and a five-star live review in The Sun’s Bizarre column, just a glimpse of the game-changing coverage we have delivered.
Beyond the headlines, we have brought key media and influencers trackside for unforgettable moments, from the British Grand Prix launch party in 2023 to Stormzy’s electrifying 2024 set and face-to-face with Lewis Hamilton in the paddock in 2025.
To date, we have secured numerous media firsts including Mixtape Madness, Clash, Dork, Radio Times, Women’s Health and Music Week whilst simultaneously profiling their off track entertainment in leading sporting titles like talkSPORT, Mail Online Sport and Sports Illustrated.
180+
pieces of coverage
A 47% increase year-on-year
6.2M
estimated views of online coverage
6M
combined radio listernership