Challenge
Repositioning Silverstone as a 365 days a year entertainment venue known for its action both on and off the track.
Since 2022, we’ve been at the heart of Silverstone’sevolution, transforming one of motorsport’s most iconic venues into ayear-round powerhouse of entertainment.
Repositioning Silverstone as a 365 days a year entertainmentvenue known for its action both on and off the track.
How
Leverage Silverstone’s entertainment offering and DawBell’s vast network of music and showbiz media contacts to secure high-impact media placements across music, sport, business, and lifestyle outlets to reshape the narrative around Silverstone’s world-class action on and off the track.
Results
Since 2022, our work has ensured the venue shines on a global stage. Think NME, Notion, The i, MailOnline, Daily Star on Sunday, and a five-star live review in The Sun’s Bizarre column, just a glimpse of the game-changing coverage we’ve delivered.
Beyond the headlines, we’ve brought key media and influencers trackside for unforgettable moments, from the British Grand Prix launch party in 2023 to Stormzy’s electrifying 2024 set. To date, we have secured numerous media firsts including Mixtape Madness, Clash, Dork and Music Week whilst simultaneously profiling their off track entertainment in leading sporting titles like talkSPORT, Mail Online Sport and Sports Illustrated.
For 2025 we have secured 60+ pieces of coverage creating 5m estimated views of online coverage and a combined radio listenership of 6m. And we’re just getting started. As Silverstone delivers its biggest music lineup yet this year, we’re proud to be back in the driver’s seat, ready to take its cultural impact to the next level.
60+
pieces of coverage
5M
estimated vies of online coverage
6M
combined radio listernership